Brian Luebben had soared to the highest of the company ladder, touchdown a prestigious place in a Fortune 500 Gross sales Group in his mid-twenties and incomes a considerable wage. 

However then, a startling reality hit him: he didn’t need this life.

He didn’t simply need monetary success, he needed to stop his company job and journey the world full-time with the liberty to form his life and profession as his personal boss. 

With the success of his podcast, which developed into his rising media firm, Brian turned his imaginative and prescient into actuality. 

Right this moment, he lives his dream, touring the world, incomes passive revenue, and pursuing initiatives near his coronary heart — like his Motion Academy. Brian’s story epitomizes entrepreneurial success fused with private achievement.
Brian not too long ago sat down with Pat Flynn to share his story on The Good Passive Earnings Podcast.

Decided to align his profession along with his splendid life-style, Brian transitioned from company life to full-time traveler by following this gameplan:

  1. Figuring out his splendid imaginative and prescient for the longer term
  2. Establishing a strong monetary basis
  3. Creating content material and amassing consumer knowledge
  4. Growing a product tailor-made to his viewers’s wants
  5. Pivoting his enterprise technique in response to buyer suggestions
  6. Producing recurring income
  7. Searching for out development alternatives for the longer term
Brian Luebben, who successfully quit his job to travel full-time, smiles with an Action Academy logo

Planning your job exit

Set up your splendid imaginative and prescient for the longer term

So how do you identify your subsequent steps after quitting your job to journey? How do you even begin to substitute a company wage? With so many unknowns, there was one factor that Brian was sure of: as a substitute of working away from one thing, he needed to run towards one thing. 

This meant crafting a three-year “vivid imaginative and prescient” for each his private {and professional} aspirations. By committing his desires to paper, he gained a transparent roadmap.

Right here’s the image he painted: 

I get up within the morning and I can really feel the new cobblestones of this balcony on my toes and I look out and I can see the ocean. I don’t have calls all morning, however within the afternoon I’ve acquired conferences with my staff. I can generate income anyplace on the planet with a Mac and a mic.”

A monetary basis for full-time journey

Now that Brian had a transparent vacation spot in thoughts, he wanted to map out the path to get there. His subsequent step, which he calls “constructing a monetary basis,” concerned investing in actual property. 

Brian developed a portfolio of single-family leases, producing sufficient passive revenue to cowl his residing bills and start changing his company wage.

Though Brian was in a position to primarily dwell without cost, he aimed for one thing higher. Taking a daring leap, he determined to promote his properties, permitting him to “swing for the fences” and concentrate on his true passions: his podcast and on-line enterprise.

“What’s the worst doable case situation that occurs in case you stop your job and also you go all in on your self, proper? “You run out of cash. Now what occurs? You go and get one other job. So your worst-case situation is your present-day actuality, proper?”

Turning your side-hustle right into a thriving on-line enterprise

Begin to create content material

Now that you just’ve established your imaginative and prescient for the longer term, constructed a monetary basis, and are prepared to take dangers to pursue your passions, it’s time to start out constructing your on-line enterprise. However the place do you begin? 

Brian explains that step one is to easily begin producing content material in any format that showcases your expertise and pursuits and see what resonates together with your viewers.

Brian achieved this by internet hosting his podcast, The Motion Academy, the place he offers insights for individuals who share his want — to construct a enterprise round their life, not the opposite manner round.

Collect consumer knowledge

To extend his income and higher cater to his viewers, Brian needed to be taught extra about their wants. He supplied 100 listeners a free 15-minute teaching session every. Throughout these classes, he requested them in regards to the challenges and obstacles they have been dealing with in reaching their enterprise targets. This strategy allowed him to gather a wealth of worthwhile buyer knowledge.

Why supply this free service? In line with Brian, many entrepreneurs encounter a typical pitfall: they create options for issues that don’t actually exist. To keep away from falling into this lure, Brian aimed to attach straight along with his viewers to find out precisely what the market calls for.

Able to turn into your individual boss like Brian?

Dive into SPI’s vibrant entrepreneurial communities the place you may uncover programs on podcasting, on-line course creation, and group constructing — all expertise that Brian used to attain his freedom. Get the steering and assist you could thrive on your enterprise journey!

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Create a product that your viewers actually wants

Now geared up with this convenient consumer knowledge, Brian determined to create a course tailor-made on to the wants of his viewers. He developed a complete 12-week, 52-hour program and reached out to the unique 100 purchasers from the free teaching classes, providing the course to them at $1,500 every.

Inside simply 48 hours, Brian made $100,000.

Pivot the enterprise for development

The enterprise you envision for your self would possibly find yourself wanting completely different in actuality. It is because continued enterprise development depends on the power to determine alternatives for growth and to make changes when vital.

Brian skilled this when he created a Fb Group for his course individuals to attach. Members started forming partnerships and making offers inside the group. Ultimately, discussions arose in regards to the worth of the group surpassing that of the course itself.

Brian acknowledged this as a possibility and reassessed his technique, embarking on a brand new part for his enterprise: community-building.

“The secret is to simply begin step after step after step and iterate, change as you are taking buyer suggestions, and ask your buyer, what would you like?”

Generate recurring income to gasoline full-time journey

So, what got here subsequent for Brian after making this realization? He adjusted his enterprise mannequin to concentrate on constructing and monetizing the group. The course reworked right into a 30-day onboarding course of, now supplied for free inside the group.

This shift led to group members discovering higher success by connecting with friends at related levels as them or those that had overcome related challenges. These connections supplied worthwhile steering and assist, serving to members navigate their journeys extra successfully.

This enterprise pivot additionally opened the door to recurring income for Brian, the important thing to unlocking full-time journey. In contrast to the one-time transactions of particular person course gross sales, the group’s annual memberships promised ongoing monetary stability and engagement.

Right this moment, the group boasts round 200 energetic members and is overseen by Brian and a staff of 5. In its first 12 months, Brian’s enterprise is projected to succeed in $1.2 million in annual recurring income (ARR).

“The explanation I made that pivot was the course materials wasn’t the reply. Folks have been the reply. Folks have all the time been the reply.”

Dwelling life as a full-time digital nomad

Wanting forward

Brian’s upcoming plans embrace making ready for membership development by contemplating changes like increasing his staff and distributing obligations amongst his staff to make sure sustainability.

He additionally plans to introduce a referral program inside his group to encourage member engagement and stimulate natural development. 

Moreover, Brian goals to extend his enterprise’s visibility and entice new members by creating short-form content material. With an Instagram following of over 200,000 customers, he demonstrates a robust potential to have interaction and retain a major viewers.

Brian Luebben smiles with a glass of wine while enjoying a sunset — one of the perks of full-time travel

A vivid imaginative and prescient realized

Brian is now residing his preliminary “vivid imaginative and prescient,” touring the world as his personal boss whereas persevering with to broaden his on-line enterprise. He states that his goal was by no means to retire and easily chill out on a seashore someplace. As a substitute, he advocates for constructing a enterprise round one thing you’re keen on: quitting your job to journey full-time, not wander.

When your enterprise is gratifying to run, income and revenue turn into pure byproducts. It’s what he calls “passionate revenue” versus passive revenue.

Brian’s central message is obvious: there’s no have to postpone happiness. Pleasure and achievement can be found now, and anybody can notice and obtain it with the suitable steering and sources.

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